Kraft Heinz is a long-standing partner of Rise Against Hunger, and has helped to nourish millions of lives in countries around the globe. Today, hear from Rise Against Hunger Board Member Greg Guidotti about the impact Kraft Heinz is making through its CSR initiatives, as well as Greg’s personal passion for creating a world without hunger.
Q: How long have you worked for KRAFT HEINZ and what is your core area of responsibility?
A: This is a longer story, as I rejoined Kraft in 2012 after a seven-year stint at Gillette/P&G. I’ve worked for Kraft Heinz a total of 11 years and am currently the head of Marketing for our Meats Division leading all marketing and strategic initiatives for our:
- Iconic Oscar Mayer and Lunchables Brands
- Growing P3 and Natural portfolios
- New Platinum innovation of Just Crack An Egg
Q: What challenges are facing your business right now?
A: The biggest challenges for our Meats Division, and the broader Kraft Heinz portfolio, lies in the changing consumer food trends, with the biggest trends being: fresher, less processed food options — with consumers scrutinizing ingredients and food sources like never before.
As we keep the consumer at the center of everything we do, we are driving many relevant interventions to improve our products — like Kraft Mac & Cheese and Oscar Mayer Hot Dogs and launching compelling innovation that directly addresses consumers’ needs like Just Crack An Egg.
Q: How does corporate social responsibility help KRAFT HEINZ meet its strategic goals or business challenges?
A: Kraft Heinz is committed to be the Best Food Company, Growing a Better World. To deliver our Kraft Heinz Vision of Growing a Better World, a clear and actionable Corporate Social Responsibility position is critical. Just last year, we formalized and communicated our CSR strategy to the business community.
It is our CSR strategy that serves as the north star for the Kraft Heinz organization, and we are focused on four key pillars:
- Better Supply Chain… We’re building a sustainable supply network focused on responsible sourcing.
- Better Environment… We’re helping protect the environment and caring for our earth’s natural resources.
- Better Products… We’re making the foods people love even better.
- Better Communities… We’re helping end global hunger and malnutrition
Q: How has KRAFT HEINZ and its CSR goals benefitted from a Rise Against Hunger partnership?
A: As we work to help end global hunger, we see Rise Against Hunger as integral to the solution. Rise Against Hunger has been a long-term strategic philanthropic partner to Kraft Heinz, and we are proud of all that we have achieved together. The only way we can hit our goal of delivering 1 billion meals by 2021 is through deepening our partnership with Rise Against Hunger.
Q: What is it about this partnership that makes you most proud?
A: The tangibility of our relationship, and the impact that we make together. Examples being how Kraft Heinz produces and delivers the micronutrient sachet and how our Meal Packaging Events galvanize our Kraft Heinz community around our purpose of Growing a Better World.
Q: What inspired you to serve on the Rise Against Hunger Board of Directors?
A: The opportunity to make a positive impact, and a difference in the world…personally, and as a representative of Kraft Heinz.
Q: As a board member, what is your vision for Rise Against Hunger over the next few years?
A: I fully believe that Rise Against Hunger can deliver on its vision to end hunger by 2030…and I believe that This is possible. I want to ensure that the board enables the building of critical organizational capabilities and capacity for Rise Against Hunger to get there.